As Isuzu Gencars reflects on over four decades of growth and innovation, two significant achievements highlight the company’s long list of accomplishments: the launches of Isuzu Batangas with the adaptation of the Isuzu Outlet Standard (IOS) and the grand opening of the new Isuzu San Pablo. These landmark events are key achievements in Isuzu Gencars’ strategy to strengthen its presence in the Philippines. Both dealerships, fully upgraded to meet the IOS, exemplify Isuzu Gencars’ dedication to providing an elevated customer experience while expanding its nationwide footprint.
The Grand Opening of the All-New Isuzu San Pablo
Isuzu Gencars held the grand opening of the all-new Isuzu San Pablo on June 14, 2024— the largest Isuzu showroom in the Philippines to date. Originally established on a 1,075-square-meter lot, the dealership’s remarkable growth over the years led to two major expansions. Today, Isuzu San Pablo sits on an expansive 8,147-square-meter property along Km. 85 Maharlika National Highway, San Pablo City. The dealership is designed for convenience and accessibility, serving customers in Laguna, Quezon, and the Bicol region.
The Isuzu San Pablo dealership boasts a 67-linear-meter facade and a spacious showroom capable of displaying seven light commercial vehicles and two commercial vehicles. Equipped with 12 service bays and a modern customer lounge, the dealership is designed to provide a seamless and premium customer journey from sales to aftersales services.
Isuzu San Pablo has adopted the IOS, making it the third Isuzu Gencars branch to comply with Isuzu’s global design philosophy, with the first being Isuzu Makati and the second being Isuzu Batangas. The IOS aligns Isuzu Gencars with Isuzu Philippines Corporation’s (IPC) global standards of design, functionality, and customer service, ensuring that every customer interaction is seamless and premium. This transformation not only elevates the customer experience, but also reflects Isuzu Gencars’ commitment to expanding its reach while maintaining excellence across its network.
The Transformation of Isuzu Batangas
On October 18, 2023, Isuzu Gencars celebrated Isuzu Batangas’ transformation into a modern, IOS-compliant facility. The event was a high-profile occasion held at Isuzu Batangas in Crossing, Brgy. San Roque, Sto. Tomas, Batangas, with executives from IPC and Isuzu Gencars in attendance. IPC President Tetsuya Fujita praised Isuzu Gencars’ long-standing commitment to providing top-tier sales and aftersales service, a dedication that has earned Isuzu Gencars thousands of loyal customers. The dealership, with its sleek black and red exterior, modernized showroom, and upgraded service center, enhances the entire customer experience.
Under the leadership of Isuzu Gencars Chairman D. Edgard A. Cabangon, Isuzu Batangas reflects Isuzu Gencars’ mission to set new standards in the automotive industry. The facility not only meets the evolving needs of modern customers, but also reinforces the deep-rooted partnership between IPC and Isuzu Gencars, ensuring that every client receives world-class service.
Isuzu Batangas’ upgrade symbolizes Isuzu Gencars’ forward-thinking approach to maintaining industry leadership while delivering on its promise of exceptional customer satisfaction.
A Vision of Growth and Innovation
The updates to Isuzu Batangas and Isuzu San Pablo are part of a larger strategy to cement Isuzu Gencars’ leadership in the Philippine automotive market, with Isuzu Legazpi and Naga in the Bicol region next in line to receive an IOS update and expansion, along with the remaining branches in Region IV-A of the Isuzu Gencars dealer network. These transformations are key steps in Isuzu Gencars’ broader vision to provide an unparalleled, customer-centric experience across all touchpoints. By implementing the IOS in its dealerships, Isuzu Gencars ensures that customers receive the same level of excellence, whether they are in the bustling cities of Makati or the scenic regions of Laguna and Batangas.
Celebrating Customer Loyalty and Strong Partnerships
Loyal customers have been key to Isuzu Gencars’ growth, enabling the company to launch larger, more modern dealerships that exceed expectations. Isuzu Gencars also extends gratitude to IPC, whose partnership has been crucial to its success. Together, they continue setting new benchmarks in the Philippine automotive industry, meeting the evolving needs of Filipino drivers.
As Isuzu Gencars celebrates 46 years, its legacy of excellence, innovation, and customer service remains strong. With expansions and upgrades ahead, the company is poised to continue leading the automotive industry, delivering top vehicles and services to Filipino customers.
