For 46 years, Isuzu Gencars has been a leader in the automotive industry, consistently delivering quality, innovation, and exceptional customer service. As the dealership celebrates its 46th anniversary, it reflects on its journey of excellence, highlighted by prestigious awards that highlight its commitment to being a leader in the market. Among these is the Dealer of the Year Award (DOYA), which embodies the dealership’s dedication to performance and customer satisfaction.
Back-to-Back DOYA Wins
Isuzu Makati has seen its fair share of success within the Isuzu Gencars group. In 2023, it earned the prestigious Dealer of the Year Award for the fourth time—its second consecutive back-to-back victory, following triumphs in 2004, 2005, and 2022. This remarkable achievement emphasizes the dealership’s consistent top-tier performance across sales, aftersales, and customer service.
Excellence Across the Board
Isuzu Makati’s victory at the 2023 DOYA Awards was not limited to one category. The dealership also secured 2nd place in Excellence in Sales Operations and Excellence in Parts Operations. These awards reflect the dealership’s comprehensive commitment to excellence across all aspects of its business, from ensuring a seamless parts supply chain to providing exceptional customer interactions at every point of the vehicle sales process.
In addition to Makati’s success, Isuzu Sta. Rosa achieved 1st place in the Excellence in Service Operations category, showcasing the group’s holistic approach to delivering value to its customers. Through strategic initiatives like service caravans and local partnership contracts, as well as on-site services, Isuzu Sta. Rosa made services more accessible and reliable for its clients, embodying the Isuzu Gencars group’s customer-centric philosophy.
A Tradition of Winning
Isuzu Gencars’ winning streak began in 2004, with its inaugural branch in Makati becoming the first-ever recipient of the DOYA. This groundbreaking victory was followed by another win in 2005, making Makati the first dealership to secure the award back-to-back. This early success set the tone for the dealership’s legacy of excellence, with multiple top placements in subsequent years, including 2nd place finishes in 2006 and 2010, and a 3rd place ranking in 2009.
Other Isuzu Gencars branches have also contributed to this legacy. In 2016, Isuzu Batangas took home the DOYA, further demonstrating the group’s consistent performance across its network. Isuzu San Pablo and Isuzu Sta. Rosa have similarly been strong contenders, having ranked among the top performers in various DOYA events.
Driven by People and Passion
What sets Isuzu Gencars apart is its people-centric approach. The dealership’s success is a direct result of the dedication, hard work, and passion of its employees and management team. Isuzu Gencars has managed to meet and exceed the rigorous standards set by Isuzu Philippines through sheer determination and a relentless drive for excellence.
As it marks its 46th anniversary, the Gencars group remains committed to innovation, customer satisfaction, and delivering top-tier performance in every aspect of its operations. With a proven track record and a legacy of winning, Isuzu Gencars is set to continue leading the way in the Philippine automotive industry for many more years to come.
